Selected work
Representative experience
Selected examples show the kinds of decisions I help clients resolve. All examples are anonymized or generalized. Client and internal project names are never used without prior permission.
Case examples
Commercial due diligence
How durable was customer demand—and what could strengthen or weaken the investment thesis?
Evaluated customer value and loyalty, acquisition and retention, recurring-revenue durability, and event-driven demand.
Growth & value creation
Where could the business create the most attractive next wave of growth?
Tested the market and customer proposition, then prioritized revenue, portfolio, and cost opportunities.
Customer strategy & performance
How could customer evidence become a more useful input to leadership decisions?
Redesigned listening, measurement, governance, and the operating rhythm that moved insight into action.
Strategic advisory
Which product and investment priorities were best supported by the evidence?
Integrated customer, competitive, product, and economic evidence to clarify positioning and roadmap choices.
Strategic advisory
How could a founder-led business build a repeatable operating model for its next stage of growth?
Advised the founder and leadership team across market prioritization, customer experience design, organization and decision rights, management KPIs, culture, and board preparation.
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Whether you are evaluating an investment, setting a growth agenda, or resolving a focused business question, we can discuss the right scope, timing, and pricing.
Discuss a projectdan@capocciaco.com · Princeton, New Jersey · Local and nationwide engagements